It seems every day brings a new announcement in the digital signage arena -the release of a whiz-bang technology, a new vendor entering the market, some huge sale or formation of a new strategic business alliance.
While news of this sort is interesting and relevant, it can be a bit overwhelming. In fact, it can lead to a bit of paralysis in implementing a digital signage plan. Fear of premature obsolescence, or missing out on the next important development to come along, can retard progress and direct energy and attention away from the true mission, specifically, communicating effectively with clients, constituents or employees to advance the marketing or informational goal of the enterprise.
But rather than sitting on the sidelines waiting for some never-to-be-attained zenith of technological development to be realized before making the decision to proceed, wouldn’t it be better to find a framework within which a digital signage deployment can be made that lets you respond and if necessary assimilate the changes that inevitably will come along?